The Problem

We don't trust the taste of American craft beer in the U.K, but Goose Island wanted to arrive on the scene in style and land on its feet.


The Solution

We took Goose Island on a journey, establishing the brand in the UK as
an accessible, gateway beer with a taste scale and fresh personality.

And to launch them, we created an entirely new beer. One capable of showing off their wide range of brewing expertise, in collab with Aldi.
*The stuff dreams are made of.