Companies, products, sports... You name it – I've named it

Your name is your brand’s introduction to the world. It’s how people share you, remember you, and talk about you within culture. Over time, it becomes shorthand for every story and feeling tied to what you do.
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So what makes a great name?

Two things, imo:
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• People remember it
• People actually say it
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The best names don’t try to do everything, they balance personality with meaning and distinction. They’re memorable, shareable, and unmistakably you.

That's why I've chosen the following projects. Ask me about their stories if you’re curious – but for now, let them speak for themselves.

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